Chuck McClenon worked 15 years in information processing and IT management at the University of Texas before joining the Development Office in 1998 at the beginning of UT’s first comprehensive capital campaign.  He served as director of IT and donor records before stepping back to dive into data analysis.  Since 2004 he has been a pioneer in the use of “Big Data” in analyzing and modeling donor behaviors.  His work has earned him the job title “Fundraising Scientist.” The data warehouse supporting Advancement at UT includes not only institutional alumni and gift records, but also wealth demographics, consumer behaviors, contact and activity histories, external philanthropic and electoral giving, and other markers that are helpful to gift officers and researchers.  

Chuck served on the APRA  (American Prospect Research Association) committee that developed the APRA Body of Knowledge standards for Data Analytics.  He is also a regular speaker at the APRA Data Analytics Symposium, and at APRA chapter meetings.

Title: 
Fundraising Scientist
Organization: 
University of Texas