Launching a gift annuity program is a typical next step for organizations that have made progress with legacy giving. Organizations that have a healthy endowment, are actively promoting bequests, and stewarding long-term annual fund donors are likely candidates for successful charitable gift annuity programs.
Our deliverables in this particular area often include:
- Evaluating donor potential charitable gift annuities
- Registering in appropriate states
- Developing marketing materials
- Educating staff
- Gift administration
Evaluating donor potential
Prospective donors for life income gifts can have considerably different profiles than those who might consider bequest gifts to your organization. Identifying potential among your existing donors for life income gifts is the challenge in evaluating your organization’s readiness for a solid charitable gift annuity program. While your organization might begin bequest discussions with loyal donors in their 40s and 50s, you’ll want to consider your portfolio of older supporters as that population will be more inclined to be thinking about life income gifts.
Educating Staff
Organizations that accept life income gifts and therefore administer life income gifts are participating in a highly technical and specialized environment. There are, however, opportunities to capitalize on this environment. Life income gifts provide donors the ability to make a meaningful gift to your organization without breaking their own banks, but the circumstances that allow for this type of giving need to be identifiable to your staff. Our training will provide this expertise as well as training on how to perform calculations for gift annuities.
