Are you wondering what strategies truly drive success in planned giving marketing? Should you pivot to all-email campaigns, or has social media finally proven its value as a channel? These are the questions our Marketing Services team at PG Calc hears frequently.
To get to the heart of these inquiries, we went straight to the source. In early 2025, PG Calc surveyed our clients and colleagues in the planned giving industry about marketing strategies they are currently using: what’s effective, and what’s falling flat.
In this session, Andrew Palmer will unveil the survey results, explore best practices, and shed light on what the data tells us about the future of planned giving marketing. He’ll dive into pressing questions, like the role of social media in planned giving, and offer valuable insights to help you benchmark your own strategies against industry standards. Whether you’re looking to validate your current approach or discover surprising new trends, this presentation is your opportunity to see how your marketing techniques align with peers in the industry—and what you might want to change.
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Are you wondering what strategies truly drive success in planned giving marketing? Should you pivot to all-email campaigns, or has social media finally proven its value as a channel? These are the questions our Marketing Services team at PG Calc hears frequently.
To get to the heart of these inquiries, we went straight to the source. In early 2025, PG Calc surveyed our clients and colleagues in the planned giving industry about marketing strategies they are currently using: what’s effective, and what’s falling flat.
In this session, Andrew Palmer will unveil the survey results, explore best practices, and shed light on what the data tells us about the future of planned giving marketing. He’ll dive into pressing questions, like the role of social media in planned giving, and offer valuable insights to help you benchmark your own strategies against industry standards. Whether you’re looking to validate your current approach or discover surprising new trends, this presentation is your opportunity to see how your marketing techniques align with peers in the industry—and what you might want to change.
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