Behavioral Economics and the Psychology Behind Major Gifts of Assets

Event Schedule
Thursday, May 26, 01:00 PM-02:30 PM
Presenter
Description:

Big gifts are different. The messaging is different, the structures are different, and the psychology is different. In this webinar, Professor Russell James will review the scientific research, experimental findings, and theory that underlie the most effective practices for encouraging these transformational donations. You will come away with an understanding of both the practical fundraising “how” and the research-based “why” of raising large donations. When you are ready to “go big” with your fundraising, this is the presentation for you!

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