A Case Study in Focused Donor Advised Fund Fundraising

In 2019, Fred Hutchinson Cancer Research Center started the internal conversation on how it could increase the amount of Donor Advised Fund gifts received each year. From creating a task force that included members from every team in its Philanthropy department, to examining all aspects of how Donor Advised Funds were handled, to creating better plans for marketing and recording these gifts, Fred Hutch changed its thought process around Donor Advised Funds. Learn from the person who led this project, Renee Kurdzos, Fred Hutch’s Executive Director, Planned Giving, what has worked for Fred Hutch and how Donor Advised Funds went from afterthought to rallying cry for its fundraising team.