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Keeping the Bequest Stream Flowing

Event Schedule
Thursday, February 26, 01:00 PM-02:30 PM
Presenter
Jeff Lydenberg
Description:

For charities large and small, bequests are the largest source of planned giving revenue. But bequests don't just happen. Proactively marketing, educating, and soliciting bequests from your donor base is required to keep up a steady, and hopefully increasing, flow of bequest revenue.

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