Andrew joined PG Calc in 2013 as Director of Marketing Services, bringing a unique vision to transform how nonprofits leverage marketing to achieve their goals. Tasked with building the Marketing Services line of business, Andrew successfully applied his "for-profit" marketing expertise to the nonprofit sector, helping organizations effectively engage donors and drive results through strategic integration of digital and traditional media.
With over 20 years of experience, Andrew is recognized as a pioneer in the digital publishing industry. His innovative strategies for integrating content, email marketing, and search optimization have set the gold standard for success, becoming widely adopted as industry best practices. One industry leader hailed him as the "creator of the most effective online direct marketing program of any publisher on the planet," a testament to his ability to deliver exceptional outcomes through groundbreaking approaches.
Andrew’s expertise spans the entire spectrum of the modern media landscape, including email campaigns, direct mail, social media engagement, survey-based insights, and more. His approach is rooted in the belief that successful marketing demands constant evolution of platforms, messaging, and strategy to align with changing audience behaviors. Companies and organizations that resist these changes, he observes, risk stagnation and decline.
A sought-after speaker on digital media, content marketing, search strategies, and planned giving, Andrew captivates audiences with his sharp insights and actionable guidance. His philosophy, “Create Value or Die,” encapsulates his commitment to helping organizations integrate and engage across media types, ensuring their relevance and impact in a competitive marketplace.
Before joining PG Calc, Andrew honed his skills building businesses through digital media, presenting marketing strategies at the C-suite level, and crafting solutions that empowered companies to thrive. He is a member of the State Bar of California and holds both a J.D. and an LL.M. from the University of the Pacific, McGeorge School of Law.
Andrew’s ability to synthesize data, strategy, and creativity into comprehensive marketing solutions has not only defined his career but also helped countless organizations connect with their audiences in meaningful and lasting ways.
