Effectively Promoting Your Planned Giving Program

In this webinar, we will explore the marketing strategies behind successful planned giving programs. Starting with identifying best practices in marketing and communications, we will look at what works and what doesn’t when marketing to your donors, as well as the lessons learned in the pandemic that are here to stay. We will discuss the sequence and cadence of planned giving messaging as well as the mix of mediums that are most effective with different target audiences. Finally, we will drill down into the successful practices of some of PG Calc’s clients.