Marketing in the Age of Trump

Love him or hate him, we all can learn a lot from how Donald Trump marketed himself during his run for the Presidency and continues to market himself. In this webinar, Andrew Palmer, Director of Marketing Services at PG Calc, will begin by discussing current trends in planned giving marketing, including the effect the new tax law should have on how you promote planned gifts. He will then turn his attention to 8 marketing lessons we can learn from the election of the 45th President of the United States.