In times of uncertainty, donors may be inclined to reconsider, postpone, or even suspend their charitable giving. From the donor’s perspective, this is a rational and reasonable reaction because charitable giving is optional and voluntary. However, charitable giving also becomes even more crucial during these times as the demands on charitable organizations increase.

Successful charitable organizations will chart a course to maintain donor relationships through this period of uncertainty, even when donors delay or suspend their giving. We believe planned giving, especially revocable testamentary gifts, can provide an avenue to maintain and even expand donor engagement during these difficult times.